Hi, I am Ismail Ahmad.

I am a design leader, leading team of product designers. I have spent over a decade shaping apps, platforms, and experiences for banks, governments, and startups. But my writing isn’t just about design. It’s about how ideas connect, how people think, and how life works when we zoom in and out. It’s my philosophy for navigating life and my design career.

Why subscribe?

You don’t need to. But before you go, you should get to know me. I am Ismail Ahmad, an introverted UX, Brand and Digital designer. Seeker in AI, Psychology and Philosophy. This is where I put my tiny thought down. I don’t think it is anything that special or will be useful to you, but I bet you will find a thing or two resourceful if you’re in the creative industry.

Perhaps we should just get to know each other, explore and learn together.

Join me.